Website Redesign

I can help re-imagine and/or design your website to create your online presence or to enhance your existing website to engage the customers and provide a better experience.

This is an example of a very extensive redesign for a multi-million dollar company.

The Challenge: Reconstructing an existing website by improving the features and it’s usability, it’s mobile functionality and increasing marketing acquisition opportunities while being aware of the customers needs, making the site feel up-to-date, always providing fresh content and ultimately increase sales.

Before

This design that was created very quickly after a company split from a larger company. The look was to imitate what the customers were used to seeing before and only adding the new logo and identity. The target audience age range is between 60 to 90 years old.

Click to see the full size images.

First Drafts

The images to the right depict two iterations for some of the improved sites’ features. We hired a contractor to lay out the designs based on our ideas and research.

A description about the company was added, ad zones were created, navigational items were added and improved, additional tools and easier visuals to see stock picks were added. The site was also completely reorganized.

Below you see some of my instructions and mock-ups I provided to the design contractor throughout the process and my mobile design sketches for the website.

Screen Shot 2018-12-08 at 2.41.36 PM.png

Screen Shot 2018-12-08 at 2.41.44 PM.png

Screen Shot 2018-12-08 at 2.41.50 PM.png

Screen Shot 2018-12-08 at 2.42.16 PM.png

Screen Shot 2018-12-08 at 2.42.38 PM.png

Screen Shot 2018-12-08 at 2.43.04 PM.png

Screen Shot 2018-12-08 at 2.43.10 PM.png

Screen Shot 2018-12-08 at 2.43.18 PM.png

Mobile Design sketches

Final Product

The new website is now optimized with multiple ad zones, has a fresh and “newsy” feel, includes easy to find stock option picks, introduces all of the publications to potential customers, engages them on multiple levels and helps existing customers find their materials quickly.