BRanding

“Branding is fundamental. Branding is basic. Branding is essential. Building brands builds incredible value for companies and corporations. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable. No branding, no differentiation. No differentiation, no long-term profitability. People don't have relationships with products, they are loyal to brands.” — Forbes

I love creating brands or working within branding guidelines as it establishes a clear marketing message to the customers.

 
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T-Shirt Logo Design, Dorian Relief Fund

This logo was created for the company EFL to support their hurricane Dorian Relief efforts in the Bahamas in September 2019. EFL partnered with Baer’s Furniture and Under Armour for this project. I came up with the design and the slogan. Under Armour sponsored 10,000 T-shirts to print this logo on.

 
 
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Logo Design, Seven Figure Publishing

Extensive research and multiple design ideas shaped this logo for a multi-million dollar financial publishing company in Baltimore, MD, an off-spring of Agora Financial, LLC.

After I designed the logo, I created and branded every element that Seven Figure Publishing publishes, including the look of the emails, newsletters, website, reports, carriers and welcome packages and created a cohesive look between all elements to give the company a consistent look that different to their competition and yet easily recognizable.

See samples in the gallery below.

 
 
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Logo design, Plants Nouveau

To the left is the current logo of Plants Nouveau. Their previous logo did not fit the new companies structure and just needed to be updated. The new logo was uniquely tailored to the owners vision and to also make them stand out from the competition. The logo exist as a stacked and horizontal version to make it easy to use for different applications.

Find a few of my Plants Nouveau layout examples below.

horizontal logo version

horizontal logo version